The new Neighborhood Drink of the Month is back, and this time it has a kick of rum. What better way to celebrate everyone’s favorite classic than with a good old fashioned pirate song?
Using the feature of Instagram story Questions, we crowd sourced the lyrics from our fans. Prompting them with 3 starter lyrics, our fans finished them off for a chance to be featured in our song. After we collected our entries, we recorded the song and posted with a shout out to our winners! (surprisingly the lyrics they gave weren’t all just lewd troll jokes)
Group Creative Director: Lance Parrish
Creative Directors: Ryan McCarthy and Brian Mekjian
Art Director: Jessica Kesner
Copywriters: Grady Linnihan