With SAD coming to its climax, the spring season calls for brighter colors,
happier moods and $2 Absolute Rainbow Punch from Applebee’s.
Our :15 second TV spot aired right at the peak of Spring to let everyone know
that this month’s drink was going to liven up those tastebuds.
To celebrate the release of the drink, we created a full instagram takeover bringing Spring to our feed. We asked our fans to find the Rainbow Flower hidden within our new grid.
The first 50 people to find it and DM us a snapshot of the flower were rewarded with an Applebee’s Gift Card. Can you find the Rainbow Flower?
BONUS - Thank you to my haters (lookin’ at you Jonathan Soars)
Group Creative Director: Lance Parrish
Creative Directors: Ryan McCarthy and Brian Mekjian
Art Director: Jessica Kesner
Copywriter: Grady Linnihan
Director: Nick Fuglestad