The new Neighborhood Drink of the Month is back, and this time it has a kick of rum. What better way to celebrate everyone’s favorite classic than with a good old fashioned pirate song?

Using the feature of Instagram story Questions, we crowd sourced the lyrics from our fans. Prompting them with 3 starter lyrics, our fans finished them off for a chance to be featured in our song. After we collected our entries, we recorded the song and posted with a shout out to our winners! (surprisingly the lyrics they gave weren’t all just lewd troll jokes)

Agency: Grey
Role: Art Director - I came up with this idea from concept to completion, working through ideation into production and editing— creating an interactive, crowdsourced original song via Applebee’s social channel to promote their newest Dollar cocktail.
Made with: Ryan McCarthy (CD/Copy), Brian Mekjian (CD/Art), Grady Linnihan (Copywriter), Townhouse (New York)